In the mind of the consumer, a strong corporate image is linked to:
A) perceptions of economic conditions
B) ratings by financial advisors
C) reduction of search time in purchase decisions
D) finding substitute goods when making purchases

Question

Quizplus · Accepted Answer

A strong corporate image is typically associated with a clear and recognizable brand identity, which can help consumers remember and identify products and services more easily. This can reduce the amount of time it takes for consumers to make purchase decisions, as they may already trust the brand and have positive associations with it. Perceptions of economic conditions are more likely to impact consumer behavior in terms of overall spending habits and savings, rather than their perception of corporate images. Financial ratings may be important for investors, but they are less relevant to the average consumer, who may not be familiar with financial advisors or their ratings. Finding substitute goods is a consideration consumers make when they cannot or should not purchase the item they initially intended, and is not necessarily influenced by a strong corporate image.

In the Mind of the Consumer, a Strong Corporate Image