From a consumer's perspective, a strong corporate image provides each of the following functions, except:
A) provides assurance regarding purchase decisions in unfamiliar settings
B) provides purchase alternatives
C) reduces search time
D) provides social acceptance of purchases

Question

Quizplus · Accepted Answer

A strong corporate image does not provide purchase alternatives but rather reinforces the perception of the brand and its products/services. The other options, including assurance, reduced search time, and social acceptance, are all functions of a strong corporate image that can lead to increased consumer loyalty and trust.

From a Consumer's Perspective, a Strong Corporate Image Provides Each