In making decisions about the image to be projected, it will be the easiest for marketers to:
A) rejuvenate an image that is consistent with consumer's current view of the company
B) reinforce an image that is not consistent with a consumer's current view of the company
C) develop a new image for a new company
D) revert to an earlier image of the company

Question

Quizplus · Accepted Answer

It is easier for marketers to rejuvenate an image that is consistent with the consumer's current view of the company because it requires less effort to align the new image with the existing perception of the company. This approach will also help maintain consumer loyalty and prevent confusion or distrust.

In Making Decisions About the Image to Be Projected, It