It is important that the image being projected by a company's marketing messages:
A) reinforce the competition's concept of the image
B) accurately portray the firm and coincide with the goods and services being offered
C) be consistent with what consumers already believe about the firm
D) coincide with what competitors are doing

Question

Quizplus · Accepted Answer

It is important that a company's marketing messages accurately portray the firm and coincide with the goods and services being offered. This builds trust and credibility with consumers, which can ultimately lead to increased sales and customer loyalty. Reinforcing the competition's concept of the image or coinciding with what competitors are doing may not differentiate the company from its competition, and being consistent with what consumers already believe about the firm may not accurately reflect the company's current offerings.

It Is Important That the Image Being Projected by a Company's