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AT&T Had the Image of Being an Old-Fashioned Landline Telephone

Question 112

Multiple Choice

AT&T had the image of being an old-fashioned landline telephone company that also produced huge yellow telephone directories.When AT&T purchased Cingular cell service,AT&T's management team recognized it:


A) could change the image of AT&T by using the orange color of Cingular
B) could adopt Cingular's image of an innovative cell phone company
C) could never change people's opinion of AT&T
D) would not be easy to change an image that had developed over decades

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