A Pillsbury cookie mix featuring Hershey's Chocolate is a form of:
A)flanker branding.
B)cooperative branding.
C)ingredient branding.
D)complementary branding.

Question

Quizplus · Accepted Answer

Ingredient branding is a form of branding where a company promotes a specific ingredient as a major selling point of its product, as in this case where Pillsbury is promoting Hershey's Chocolate as a key ingredient in their cookie mix.

A Pillsbury Cookie Mix Featuring Hershey's Chocolate Is a Form