Jim has limited income and is very cautious about purchasing new products,such as the iPhone.Only when he faces strong social pressure from his friends and relatives will he make the purchase.Jim would be considered a member of the early majority group of consumers in terms of new product adoptions.

Question

Quizplus · Accepted Answer

Jim's behavior of only purchasing new products when facing strong social pressure from friends and relatives is characteristic of the late majority group of consumers, not the early majority. The early majority are typically proactive in seeking out and adopting new products, but may wait to see how well they are received by the innovators and early adopters before making a purchase.

Jim Has Limited Income and Is Very Cautious About Purchasing