The level of involvement a consumer displays during the external information search process is determined by such factors as cost and the product's importance.

Question

Quizplus · Accepted Answer

This statement is true. The more expensive or important a product is, the more likely a consumer is to engage in a thorough external information search process. Conversely, for low-cost or low-importance products, consumers may not invest as much time and effort in the search process.

The Level of Involvement a Consumer Displays During the External