The affect referral model of evaluating alternatives suggests that consumers will buy products they used and liked in the past.

Name: The affect referral model of evaluating alternatives suggests that consumers will buy products they used and liked in the past.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The affect referral model of evaluating alternatives is based on the consumer's past positive experiences with a product, leading them to purchase it again in the future.

The Affect Referral Model of Evaluating Alternatives Suggests That Consumers