Roles within the buying center are socially constructed,which means people define how they intend to play roles as part of the negotiation process with others nearby.

Question

Quizplus · Accepted Answer

Roles within the buying center are not fixed and predetermined, but rather are influenced by social interactions and negotiations among members of the group. Therefore, they are socially constructed.

Roles Within the Buying Center Are Socially Constructed,which Means People