In the new task purchase situation, potential vendors are often involved in helping the buyer develop clear specifications of what is needed.

Question

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In new task purchase situations, the buyer may not yet have clear specifications of what is needed, and potential vendors can help them develop these specifications. This can involve discussing the buyer's needs and goals, evaluating possible solutions, and creating custom proposals or prototypes to demonstrate how the vendor's offerings can meet the buyer's requirements.

In the New Task Purchase Situation, Potential Vendors Are Often