In dual-channel marketing,if the benefits sought from a product differ between the consumer and b-to-b markets,the best marketing strategy is to create separate communication messages.

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Dual-channel marketing involves targeting both consumer and business-to-business (B2B) markets. If the benefits sought from a product differ between these two markets, it's best to create separate communication messages. This is because the messaging that resonates with consumers may not be the same messaging that resonates with B2B buyers. By tailoring the messaging to each market, companies can achieve better results in both channels.

In Dual-Channel Marketing,if the Benefits Sought from a Product Differ