In dual-channel marketing, to avoid confusing individuals who might see messages aimed at consumers and other messages aimed at businesses promoting different benefits, companies will often engage in dual branding.

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Dual branding is often used in dual-channel marketing to differentiate messaging and promotions aimed at consumers and businesses. This helps prevent confusion and ensure that the benefits being promoted are clear to the intended audience.

In Dual-Channel Marketing, to Avoid Confusing Individuals Who Might See