An evoked set is the set of brands:
A) that are part of a person's memory, but not considered because they elicit negative feelings
B) the consumer has awareness of, but has neither negative or positive feelings toward
C) that a person would consider as potential solutions to meet a need
D) that are viewed by a consumer as being approximately equal in terms of quality

Question

Quizplus · Accepted Answer

An evoked set refers to a set of brands that a consumer is aware of and would consider as potential solutions to meet a need. Option A refers to brands that elicit negative feelings and hence would not be considered; Option B refers to brands that the consumer has no feelings towards, and thus, are unlikely to be part of the evoked set; and option D refers to brands that are viewed as being approximately equal in quality, but it is not clear whether the consumer would consider them as potential solutions to meet their need.

An Evoked Set Is the Set of Brands