Mackenzie is taking forever to buy a pair of jeans because she is considering all the factors involved, such as price, color, and style. Which method is being used to evaluate the various brands?
A) cognitive mapping approach
B) evoked set
C) multiattribute approach
D) affect referral

Question

Quizplus · Accepted Answer

The multiattribute approach involves considering various attributes, such as price, color, and style, when evaluating brands. This approach seems to be the one Mackenzie is using to evaluate the different jeans.

Mackenzie Is Taking Forever to Buy a Pair of Jeans