The member of the buying center who is most likely to negotiate the price is the:
A)user.
B)influencer.
C)buyer.
D)gatekeeper.

Question

Quizplus · Accepted Answer

The buyer is responsible for negotiating the price with the seller. They are the one who has the authority to make a purchase decision and hold the budget. While other members of the buying center may influence the decision, the buyer is the one who ultimately decides whether to purchase and at what price. Therefore, the buyer is the most likely member to negotiate the price.

The Member of the Buying Center Who Is Most Likely