In a buying center,the person who would be the most likely say,"We need to limit our choices to local vendors."
A) a user
B) a buyer
C) an influencer
D) the gatekeeper

Question

Quizplus · Accepted Answer

An influencer is a person in a buying center who has the ability to affect the decision-making process but is not the ultimate decision-maker. Their role is to provide their expertise and knowledge to those in the buying center who are responsible for making the final decision. They often have a specific area of expertise, such as procurement or supply chain management, and are responsible for ensuring that the vendor selection process is efficient and effective. In this case, an influencer may suggest limiting choices to local vendors to ensure that the procurement process is streamlined and that the company can benefit from local knowledge and expertise.

In a Buying Center,the Person Who Would Be the Most