Roles and perceived roles, motivational levels, and attitudes toward risk are examples of which factor that affects members of business buying centers?

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Roles and perceived roles, motivational levels, and attitudes toward risk are individual factors that affect members of a business buying center. Organizational factors refer to characteristics of the company as a whole, cultural factors refer to shared beliefs and values, and economic factors refer to financial considerations.

Roles and Perceived Roles, Motivational Levels, and Attitudes Toward Risk