A modified rebuy purchase decision occurs in each of the following situations except:
A)when the firm has previously chosen a vendor and intends to place a reorder.
B)when a company is dissatisfied with their current vendor and wants to consider new options.
C)when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor.
D)at the end of a contractual relationship and the company wants to evaluate competitive bids.

Question

Quizplus · Accepted Answer

A modified rebuy purchase decision involves some change or modification in the requirements or in the supplier relationship, but option A describes a straight rebuy situation, where a firm simply reorders from an existing vendor without seeking changes or considering new options.

A Modified Rebuy Purchase Decision Occurs in Each of the Following