Which takes the most time to complete and involves the highest number of people in the buying process?
A) straight rebuy
B) modified rebuy
C) new task purchase
D) identifying a need

Question

Quizplus · Accepted Answer

A new task purchase takes the most time to complete and involves the highest number of people in the buying process. This is because the purchase requires the buyer to identify a completely new need or problem, which involves extensive research, consultation, and an evaluation of different alternatives before making a final decision. This requires the involvement of different people, including buyers, influencers, gatekeepers, and decision-makers, who work together to ensure that the best possible purchase decision is made. In contrast, a straight rebuy involves buying the same product or service from the same supplier without any changes, while a modified rebuy involves making some changes to the existing product or supplier. These types of purchases are relatively straightforward and involve fewer people and less time than new task purchases.

Which Takes the Most Time to Complete and Involves the Highest