In the business-to-business buying process, the first step is:
A)identification of a need.
B)establishment of specifications.
C)identification of alternatives.
D)appointing a committee.

Question

Quizplus · Accepted Answer

In the B2B buying process, the first step is identifying a need. This typically involves recognizing a problem or opportunity that requires a solution or action, and may involve input from various decision-makers within the organization. Once a need has been identified, the buying process can proceed to establishing specifications, identifying alternatives, and ultimately making a purchase decision.

In the Business-To-Business Buying Process, the First Step Is