Selling personal computers to both retail stores and other businesses is an example of:
A) multi-outlet marketing
B) merchant distribution
C) quantity enhancement marketing
D) dual-channel marketing

Question

Quizplus · Accepted Answer

Dual-channel marketing refers to a company selling their products through multiple channels or outlets, such as retail stores and other businesses in this case. This allows for reaching a wider audience and potentially increasing sales.

Selling Personal Computers to Both Retail Stores and Other Businesses