Starbucks would be an example of a company involved in dual-channel marketing because the company sells coffee:
A)in retail stores only.
B)to businesses such as United Airlines, Holland America cruise line, and Chicago's Wrigley Field.
C)using integrated channels.
D)to both consumers and businesses.

Question

Quizplus · Accepted Answer

Starbucks sells coffee not only to individual consumers in its retail stores, but also to various businesses such as United Airlines and Holland America cruise line. Therefore, it is involved in dual-channel marketing by catering to both consumers and businesses. Additionally, the company uses integrated channels by allowing customers to order and pay for their coffee through their mobile app and website, which can then be picked up at a physical retail location.

Starbucks Would Be an Example of a Company Involved in Dual-Channel