In conducting a communications market analysis,an examination of customers should include current company customers as well as potential new customers.

Question

Quizplus · Accepted Answer

To conduct a comprehensive communications market analysis, it is important to examine both the current customers of the company as well as potential new customers. This helps in identifying key trends, preferences, and behaviors of customers, and designing effective marketing and communications strategies to meet their needs and expectations. Therefore, option A is correct.

In Conducting a Communications Market Analysis,an Examination of Customers Should