In conducting a communications market analysis,an examination of customers involves understanding how people in each customer group think,why they buy,when they buy,where they buy,and how they evaluate a product after a purchase.

Question

Quizplus · Accepted Answer

Conducting a communications market analysis involves understanding the behavior of different customer groups, including their thoughts, motivations for buying, purchase timing and location, and post-purchase evaluation of products.

In Conducting a Communications Market Analysis,an Examination of Customers Involves