In terms of the hierarchy of effects model,advertising expenditures during the awareness stage should generate higher sales revenue than advertising expenditures during the liking or preference stage.

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The hierarchy of effects model suggests that advertising expenditures during the preference and conviction stages are more likely to generate higher sales revenue compared to those during the awareness and liking stages. This is because during the preference and conviction stages, consumers have already been exposed to the product and are more likely to have a positive attitude towards it, making them more likely to purchase it.

In Terms of the Hierarchy of Effects Model,advertising Expenditures During