The two most general forms of market segments are current customers and potential customers.
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Q52: Tactics are activities performed to support strategies.
Q53: Coupons,bonus packs,and rebates would be considered forms
Q54: In terms of communication expenditures,the fastest growing
Q58: The United States leads the world in
Q59: A holiday promotion featuring a company's products
Q61: In terms of generation segmentation,seniors spend heavily
Q63: Geographic segmentation is especially useful for retailers
Q67: A market segment must be financially viable
Q67: The objective and task method of budgeting
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