The following factors have an impact on the relationship between expenditures on marketing communications and sales revenue,except:

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Marginal costs do not have an impact on the relationship between expenditures on marketing communications and sales revenue. Marginal costs refer to the additional cost of producing and selling one more unit and are not directly related to marketing communications. A, C, and D all have an impact on the relationship between expenditures on marketing communications and sales revenue. Goals of the promotion affect the type and amount of spending, threshold effects refer to minimum spending needed to achieve desired effects, and carryover effects refer to the delay between the start of a campaign and when it affects sales revenue.

The Following Factors Have an Impact on the Relationship Between