When BMW Motorcycles first began targeting some advertisements toward females,the impact was minimal at first,but after awhile began to have an impact on inquiries by females and later on sales revenue.This illustrates the concept of:

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Threshold effects refer to the phenomenon where marketing efforts initially show little to no impact, but after reaching a certain level or threshold, they begin to produce noticeable results, as seen in the increase in inquiries and sales revenue from female customers.

When BMW Motorcycles First Began Targeting Some Advertisements Toward Females,the