If Tang breakfast drink's marketing department focuses on changing its image to a more current and "hip" image,it is an example of a:

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A communications strategy involves determining what messages to send to consumers and how to communicate those messages effectively. In this case, Tang's marketing department is focusing on changing the image of the brand, which would fall under the category of a communications strategy. Reallocation of the percentage-of-sales budget and competitive analysis may be part of the overall marketing plan, but they are not directly related to this specific example. A communications tactic would be the specific actions taken to implement the communications strategy, such as creating new advertising campaigns or social media content.

If Tang Breakfast Drink's Marketing Department Focuses on Changing Its