Market segmentation efforts should have each of the following advantages,except:
A) help marketers identify company strengths and weaknesses as well as opportunities in the marketplace
B) assist marketers in clarifying marketing objectives associated with individual target markets
C) identifying governmental customers
D) work toward the goal of matching what the firm offers with the most lucrative market segments
Correct Answer:
Verified
Q22: Market segments should be internally:
A) heterogeneous.
B) identifiable.
C)
Q26: Analysis of buying patterns by gender is
Q36: The method of consumer segmentation that is
Q81: For a market segment to be viable,
Q82: The following are methods of segmenting consumer
Q89: The following are types of demographic segmentation
Q100: The following are methods of segmenting consumer
Q173: Coupon programs are an example of:
A) marketing
Q174: If Tang breakfast drink's marketing department focuses
Q176: Level of educational is an example of
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