Advertising management is the process of preparing and integrating a company's advertising efforts with the overall IMC message.

Name: Advertising management is the process of preparing and integrating a company's advertising efforts with the overall IMC message.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising management involves the planning, implementation, and evaluation of advertising campaigns that are integrated with the overall message of the company's integrated marketing communications (IMC) strategy.

Advertising Management Is the Process of Preparing and Integrating a Company's