An external advertising agency is likely to be more objective than an in-house advertising department.

Question

Quizplus · Accepted Answer

An external advertising agency is not directly employed by the company and, thus, has no personal interest in the success or failure of the advertising campaign. This allows them to be more objective in their approach and provide more unbiased feedback and recommendations, compared to an in-house advertising department that may have personal biases and may be influenced by internal politics and company culture.

An External Advertising Agency Is Likely to Be More Objective