Matching the size of an advertising agency to the size of the client company is typically not a key issue in agency selection.

Question

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Matching the size of an advertising agency to the size of the client company is an important factor in agency selection. A small company may not have the budget or need for a large agency, while a large company may require a larger agency with more resources and expertise. Matching the size ensures that the agency can serve the client's needs effectively.

Matching the Size of an Advertising Agency to the Size