It is important to spell out the major selling idea that will be used in the ad campaign during the advertising planning and research stage.

Question

Quizplus · Accepted Answer

It is essential to identify and clearly define the major selling idea or unique selling proposition (USP) that will be used in the ad campaign during the planning and research stage to ensure that the campaign effectively communicates the key message to the target audience.

It Is Important to Spell Out the Major Selling Idea