The key idea or ideas contained in an advertisement are referred to as a(n) :
A) message theme
B) appeal
C) executional framework
D) leverage point
Correct Answer:
Verified
Q8: The process of preparing and integrating a
Q85: The first step of an advertising management
Q86: The executional framework is the:
A) key idea
Q87: An advertising appeal is the:
A) key idea
Q89: The device used to deliver a message
Q90: A "left-brain" advertisement is logical, factual, and
Q91: The element of an advertisement that taps
Q92: After deciding to use either an in-house
Q93: In preparing a creative brief, the only
Q222: A "left-brain" advertisement is oriented towards emotion
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