The element of an advertisement that taps into or activates a person's value system is a(n) :
A) message theme
B) appeal
C) executional framework
D) leverage point
Correct Answer:
Verified
Q86: The executional framework is the:
A) key idea
Q87: An advertising appeal is the:
A) key idea
Q88: The key idea or ideas contained in
Q89: The device used to deliver a message
Q90: A "left-brain" advertisement is logical, factual, and
Q92: After deciding to use either an in-house
Q93: In preparing a creative brief, the only
Q95: A disclaimer warranty describes the shelf life
Q96: The design of an advertisement that attracts
Q228: In terms of the creative brief, legal
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