In selecting an advertising agency,after corporate goals are set,the next step in the process is to:

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Before requesting creative pitches or client references, it is important to first establish the process to be used for selecting the advertising agency and the criteria for evaluation. This ensures a fair and organized approach to the selection process. Screening initial applicants can also come after establishing the selection process and criteria.

In Selecting an Advertising Agency,after Corporate Goals Are Set,the Next