Asking two or more advertising companies to make a creative pitch is sometimes called:

Question

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Conducting a shootout refers to the process of asking multiple advertising companies to present creative pitches and compete against each other to win the contract. This approach allows the company to compare and evaluate different proposals and choose the one that best matches their needs and expectations. The term "shootout" implies a competitive and intense process, where each agency tries to outperform the others and showcase their skills and expertise.

Asking Two or More Advertising Companies to Make a Creative