When advertising is combined with other marketing efforts into an integrated effort around a theme,it is called a:

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A promotional campaign involves integrating advertising and other marketing efforts such as public relations, personal selling, direct marketing, and sales promotion into a cohesive effort with a common theme to promote a product, service, or brand. This approach helps to maximize the effectiveness of each marketing effort and can create a more comprehensive and memorable message for the target audience.

When Advertising Is Combined with Other Marketing Efforts into an Integrated