A Campbell's Soup advertisement is designed to support the launch of a new type of soup and to tell consumers about a special sweepstakes that is tied into the launch.The advertising goal of this advertisement is most likely to:
A) encourage action
B) inform
C) persuade
D) support other marketing efforts
Correct Answer:
Verified
Q144: A top-of-mind brand is:
A) the company's chief
Q164: A Campbell's Soup print advertisement shows a
Q178: A communications market analysis includes all of
Q179: In developing an advertising campaign,studying the media
Q183: A flighting schedule of advertising:
A) involves continuous
Q184: A continuous campaign schedule of advertising:
A) involves
Q185: A brand that is both top-of-mind and
Q185: A pulsating schedule of advertising:
A) involves continuous
Q186: Which company is most likely going to
Q187: Most of the time,brand equity is developed
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