Based on the hierarchy of effects model, affective-oriented advertisements are superior in developing liking, preference, and conviction for a product.

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According to the hierarchy of effects model, affective-oriented advertisements are indeed superior in developing liking, preference, and conviction for a product. This is because affective-oriented ads aim to generate emotions and feelings in the audience, which are more likely to create positive attitudes and beliefs towards the product advertised. However, other types of ads, such as cognitive-oriented or behavior-oriented ones, may be more effective in achieving other objectives of the model, such as creating awareness, knowledge or purchase intention.

Based on the Hierarchy of Effects Model, Affective-Oriented Advertisements Are