When a viewer believes he or she can take action prevent negative consequences by purchasing a product or service,the individual is exhibiting self-efficacy.

Question

Quizplus · Accepted Answer

Self-efficacy refers to an individual's belief that they are capable of taking actions to achieve a desired outcome or prevent negative consequences. If a viewer believes that purchasing a product or service can prevent negative consequences, this indicates that they have a sense of self-efficacy.

When a Viewer Believes He or She Can Take Action