The creative brief directs the work of which individual in developing advertisements?
A) media planner
B) creative
C) account executive
D) traffic manager

Question

Quizplus · Accepted Answer

The creative brief is specifically designed to direct the work of the creative in developing advertisements, as it outlines the goals, target audience, key message, and other important details that inform the creative direction of the campaign. While other team members such as media planners, account executives, and traffic managers may also refer to the creative brief for guidance, its primary purpose is to guide the work of the creative team.

The Creative Brief Directs the Work of Which Individual in Developing