The second step in a purchase decision,which follows awareness in the hierarchy of effects model,is:
A) recognition
B) liking
C) preference
D) knowledge

Name: The second step in a purchase decision,which follows awareness in the hierarchy of effects model,is: A) recognition B) liking C) preference D) knowledge
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The second step in the hierarchy of effects model is "knowledge," where the consumer seeks information and gains understanding about the product after becoming aware of it.

The Second Step in a Purchase Decision,which Follows Awareness in the Hierarchy