In terms of a radio advertisement, if a consumer can see the image in the mind, then the effect is:
A) greater than if the consumer could see the actual visual
B) greater only if the image is concrete
C) greater only if the image is abstract
D) greater than an ad with an abstract image, but less effective than an ad with a concrete image

Question

Quizplus · Accepted Answer

When a consumer can visualize an image in their mind from a radio advertisement, it often has a greater impact because it engages the listener's imagination and personal experiences, making the message more memorable and impactful than simply seeing an actual visual.

In Terms of a Radio Advertisement, If a Consumer Can