In recent years, more business-to-business advertisements have incorporated:
A) stronger verbal elements to persuade business buyers
B) stronger visual elements to heighten the emotional aspect of making a purchase
C) leverage points to move business buyers from knowledge to purchases
D) more rational appeals to create stronger affinities for particular brands

Question

Quizplus · Accepted Answer

In recent years, there has been a trend of incorporating stronger visual elements in B2B advertising to appeal to the emotional side of making a purchase. This is because B2B buyers are also influenced by emotions, and not just rational decision-making.

In Recent Years, More Business-To-Business Advertisements Have Incorporated