At the Clio Awards ceremony for radio ads,the appeal that wins the most awards tends to be:
A) fear
B) sex
C) humor
D) emotions
Correct Answer:
Verified
Q83: The goal of a humorous ad is
Q93: In a fear appeal, showing the potential
Q113: Sexuality has been employed in advertising in
Q127: In terms of a fear approach, one
Q128: In a business-to-business advertisement for Service Metrics
Q150: Clairol's "yes,yes,yes!" campaign is an example of
Q152: Research indicates that humor will:
A) get a
Q152: The appeal that has proven to be
Q154: In terms of the use of humor
Q159: The appeal that often wins awards and
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