The goal of a humorous ad is to have consumers:
A)pause, remember, and act.
B)watch, laugh, and remember.
C)concentrate on the funny part.
D)ignore the musical element.

Question

Quizplus · Accepted Answer

The goal of a humorous ad is to make consumers watch the ad (as it captures their attention), laugh (as humor is the key element), and remember (as the ad stands out from other ads). The ultimate aim is to leave a positive impact on consumers, so they act by purchasing the product or service advertised. Ignoring the musical element does not make sense here as the music is also an essential element in creating an emotional connection with consumers.

The Goal of a Humorous Ad Is to Have Consumers