Although sexually-oriented advertisements attract attention, which is lower for ads using a sex appeal than for ads using some other type of appeal?
A) the interest level
B) the level of physiological response
C) brand recall
D) the level of sexual arousal

Question

Quizplus · Accepted Answer

While sexually-oriented advertisements may grab attention initially, studies have shown that brand recall is lower for ads using a sex appeal compared to ads using other types of appeals such as humor or emotional appeal. This is because the focus tends to shift towards the sexual content rather than the brand or product being advertised.

Although Sexually-Oriented Advertisements Attract Attention, Which Is Lower for Ads